Hydrasales is a specialist distributor of hydraulic filtration and accessories, providing value-driven solutions to its clients and building mutually beneficial relationships with its longstanding suppliers. The ethos of ‘go together’ is inculcated into the company’s service-driven culture. Hydrasales recently celebrated its fortieth anniversary with team members, stakeholders and friends. Representatives from MP Filtri, Faster and Mintor shared happy memories and stories going back over the decades.

Managing member, Haroun Pochee said: “We celebrate and remember the many who contributed to our achievement, especially our founding father, Maurice Allenby, whose dream it was to create a specialist hydraulic filtration and accessories business.” Pochee also honoured the dynamic leaders from MP Filtri, Mintor and Faster, who acted as mentors, role models and inspiration for the Hydrasales team with foresight, drive and wisdom.

From this innovative and visionary move in 1979, Hydrasales has grown into an expert solution provider for contamination prevention and allied control monitoring systems. Over the years, it has also championed the cause of women in a male dominated industry and has created opportunities for them in various levels of leadership. Today’s management team comprises women with exceptional talents, and Pochee paid tribute to them and celebrated their contribution to the company’s sustained growth over forty years. With the collaboration and continued support of leading international manufacturers, Hydrasales continues to be the link between manufacturer and the local market. “This is a matrix of win-win, competitiveness and securing the solution,” said general manager, Elvira Caripis.

To celebrate the occasion a new corporate logo and brand were unveiled, encompassing the concept of a fresh, clean earth that is green and environmentally friendly. The logo represents the challenge of new frontiers and opportunities, with Hydrasales relying on the support of its suppliers in overcoming challenges. General manager of MP Filtri UK, Phil Keep complimented Hydrasales on reaching forty years. “Our special and close relationship with Hydrasales dates all the way back to 1979,” he said.

Hydrasales will continue to provide training on filtration and contamination control for field service professionals and workshop technicians. “Many learn on the job and they need an understanding of the importance of filtration and contamination control within a hydraulic system,” said Lucas Thela. “To achieve this, technical experts from our suppliers provide skills and technology transfer when they visit southern Africa, and Hydrasales team members also undergo training overseas.”

Mike Wilson from Concept Oil recently won a trip to visit MP Filtri, Faster and Mintor in Milan with members of the Hydrasales team. “It was a mind-blowing experience,” he reflected. “The training was excellent and I learnt from world renowned experts, who deal with major OEMs and leaders in the field. I was impressed with the test laboratories, the investment in technology and how these market leaders strive for product perfection.”

Hydrasales carries an extensive range of filtration equipment, quick release couplings, flowmeters, sight glasses, contamination monitors and a full range of hydraulic accessories.

For more information contact Cheryl Johnson, Hydrasales, +27 11 392 3736, cheryl@hydrasale.co.za, www.hydrasale.co.za